The Serum I
The Serum I
The Serum I
The Serum I
The Serum I
The Serum I

The Serum I

Radical Youth Concentrate—The Ultimate Age-Defying Serum

Regular price $72.00 USD
Regular price Sale price $72.00 USD
Sale Sold out
4.8 | 874 Reviews
Size

    Vegan | Handmade | Organic & Wildcrafted

    Made in USA
    Vegan
    Non-GMO
    Cruelty Free
    Hand Made
    Organic/ Wildcrafted
    Fragrance Free
    Paraben Free

    About

    Level One in the Herbal Face Food Serum Series is your second step toward skin transformation. Packed with 25 of the world’s most powerful botanicals, including the top 5 rarest and most expensive plant concentrates on the planet, this potent serum delivers intense healing and rejuvenation at the cellular level. 

    Each serum level offers a higher concentration of active plant compounds, enhancing the anti-aging and restorative benefits as you progress. Start at Serum 1 for 2–3 months, giving your skin time to adjust to our potent botanicals before increasing to the next level, Serum 2.

    Perfect for all skin types, including sensitive skin. Experience immediate tightening after your first application, as powerful phytoenzymes and antioxidants deeply infuse the skin, hydrating, boosting resilience, and delivering a plump, youthful appearance.

    See it in action:

    Ingredients:Nothing But Plants

    Aloe (Aloe Barbadensis Leaf Extract), Jojoba (Simmondsia Chinensis Seed Extract), Astaxanthin (Haematococcus Pluvialis Extract), Helichrysum (Helichrysum Stoechas Flower Extract), Lavender (Lavandula Angustifolia Flower/Leaf/Stem Extract), Oregano (Origanum Vulgaris Flower Extract), Clove (Eugenia Caryophyllus), Thyme (Thymus Vulgaris Flower/Leaf Extract), Myrrh (Commiphora Myrrha Leaf/Cell Extract), Jasmine (Jasminum Officinale Flower/Leaf Extract), Vetiver (Vetiveria Zizanioides Root Extract), Ylang Ylang (Cananga Odorata Leaf Oil), Patchouli (Pogostemon Cablin Leaf Extract), Sandalwood (Santalum Album Extract), Cardamom (Elettaria Cardamomum Seed Extract), Mandarin (Citrus Nobilis), Lemon (Citrus Medica Limonum Leaf Peel Stem), Lemongrass (Cymbopogon Flexuosus Leaf Oil), Frankincense (Boswellia Carterii), Dragon’s Blood (Croton Lechleri), Carrot Seed Oil (Daucus Carota Sativa (Carrot) Seed Oil), Chamomile (Ormenis Mixta), Rose (Rosa Damascena), Manuka (Leptospermum Scoparium Leaf Extract), Blue Cypress (Callitris Intratropica), Vanilla (Vanilla Planifolia Bean Extract)

    How to Use:

    For best results, apply to clean, dry skin. Shake the bottle to activate the raw plant ingredients. Work a small amount between your hands and smooth the desired amount over the face, neck and décolleté, every morning and evening, or as often as desired. Massage along your jawline, across your forehead, under your eyes, and over your cheeks. Apply any excess from the neck to chin and décolleté, finishing with the back of your hands.

    * For reactivation, gently exfoliate after 2 weeks of using The Serum I in order to allow maximum absorption of the powerful plants.

    99% felt that their skin immediately felt more glowing and rejuvenated

    *User Trial Results based on 35 days of application (twice daily)

    Safe for Sensitive Skin Safe for Sensitive Skin
    Antimicrobial Antimicrobial
    Antifungal Antifungal
    Antiviral Antiviral
    Anti-Inflammatory Anti-Inflammatory
    100% Plants 100% Plants
    Safe for Sensitive Skin Safe for Sensitive Skin
    Antimicrobial Antimicrobial
    Antifungal Antifungal
    Antiviral Antiviral
    Anti-Inflammatory Anti-Inflammatory
    100% Plants 100% Plants
    Safe for Sensitive Skin Safe for Sensitive Skin
    Antimicrobial Antimicrobial
    Antifungal Antifungal
    Antiviral Antiviral
    Anti-Inflammatory Anti-Inflammatory
    100% Plants 100% Plants
    Safe for Sensitive Skin Safe for Sensitive Skin
    Antimicrobial Antimicrobial
    Antifungal Antifungal
    Antiviral Antiviral
    Anti-Inflammatory Anti-Inflammatory
    100% Plants 100% Plants

    All Skin Welcome

    Tired of needing a different serum for every issue? Forget the endless routine. Give us your oily, dry, sun-damaged, young or aged skin. Our unique formulation of antioxidants and phytonutrients works on a cellular level to address a wide range of skin conditions, making it the one serum you actually need.

    The Serum I Addresses:

    • Dryness/Oiliness
    • Wrinkles
    • Acne/ Breakouts
    • Pigmentation
    • Brightness / Radiance
    • Fine Lines
    • Firmness
    • Skin Tone
    • Large Pores
    • Redness
    • Smoothness

    How to use:

    1. Shake It Up

    Activate the raw plant ingredients by shaking the bottle.

    Decorative image

    Plants In All Their Glory

    We are NOT plant-based, we are 100% plant powered. Our unique blend of organic ingredients are never heated or messed with, they are wild harvested from rare and remote corners of the globe.

    EXPLORE OUR INGREDIENTS
    Dragon’s Blood

    ORAC Anti-Aging Rating = 2,897,110

    Dragon’s Blood

    Tapped from the ancient Dracaena trees of Yemen, Dragon’s Blood is a vivid red sap renowned for its protective and regenerative qualities. Packed with taspine and phenolic compounds, it helps repair microdamage, reduce visible redness, and accelerate healing. This rare resin forms a breathable barrier on the skin defending, sealing, and nurturing with mythical potency.

    Rose Absolute

    ORAC Anti-Aging Rating = 1,581,000

    Rose Absolute

    Distilled from Moroccan Damask roses, Rose Absolute is the heart of sensual skincare luxury. Rich in phenylethanol and antioxidants, it deeply hydrates, reduces redness, and smooths texture. Its aroma is unmatched floral, soft, and soul-deep while its effect on the skin is visibly transformative.

    Niaouli

    ORAC Anti-Aging Rating = 186,000

    Niaouli

    Sourced from the pristine woodlands of Australia, Niaouli is a rare cousin of Tea Tree known for its exceptional ability to purify and restore balance. Rich in cineole and natural astringents, it helps reduce congestion, refine pores, and support the skin’s natural healing process. Lightweight yet powerful, Niaouli leaves skin feeling visibly clearer, calmer, and refreshed an elegant remedy for modern skin concerns.

    Peppermint

    ORAC Anti-Aging Rating = 1,397,800

    Peppermint

    Grown in crisp climates across the U.S., Peppermint brings a cooling, energizing clarity to the skin. Its natural menthol content stimulates microcirculation, reduces puffiness, and awakens tired complexions. Bracing, refreshing, and sharp in the best way this minty botanical breathes life into fatigued skin.

    Turmeric

    ORAC Anti-Aging Rating = 127,068

    Turmeric

    A sacred root of Ayurvedic tradition, Turmeric from India is renowned for its brightening and anti-inflammatory power. Rich in curcumin, it reduces redness, improves skin tone, and protects against environmental aging. Golden, grounding, and glow-enhancing, this is inner radiance, made visible.

    “Plants are the original Scientists. Plants are the ancient Estheticians.”

    - J. Michael Zenn

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    Overall rating: 4.776 / 5 from 875 reviews.

    AI Generated Review Summary

    The Serum I offers a noticeable improvement in skin texture and appearance. It provides a healthy glow, making the skin look more refreshed and youthful. The serum also helps in reducing dark spots and evens out skin tone, contributing to a brighter and softer complexion.

    Summary topics

    • Healthy Glow (4%): It was highlighted by customers that the product gives a healthy glow and leaves the skin looking youthful and hydrated.
    • Skin Appearance (7%): It was highlighted by customers that the product makes their skin look more refreshed and alive, with fresher skin.
    • Skin Feel (15%): Many customers loved how their skin feels soft, hydrated, and fresh after using this serum.
    • Scent (11%): Customers raved about the smell, with many describing it as great, amazing, and pleasant.
    • Dark Spots (3%): It was reported by customers that they noticed improvements on their skin tone and dark spots after using the product.

    Review topics: ["size","smell","results","issues","quality","feels","improvement","serum","skin","packaging","texture","difference","looks","face","glow","changes","spots","bottle","breakouts","lines","pores","acne","sensation","soap","complexion","amount","ingredients","serum i","compliments","redness"].

    Review highlights

    • "I have much less redness already, my skin feels and looks better than ever, and my dark spots are minimizing also." — Chandi L.
    • "The serum feels wonderful on the skin, absorbs nicely, and leaves my skin feeling soft, smooth, and hydrated." — Katharina S.
    • "The packaging looks elegant and high quality, and the scent is pleasant without being overpowering." — Katharina S.

    Reviews

    Already clearer

    "I’ve been using the Serum for 2 weeks and have already noticed a difference in the tone and texture of my skin. Little bumps are clearing up and acne is healing, while my skin looks brighter and clogged pores are clearing up too. It definitely burns/tingles, especially after I’ve exfoliated, but it passes pretty quickly."

    — Emily A. (5/5)

    Love the way it makes my skin feel

    "I did a similar review on the cream. Only been using about a week and love the way it has make my skin feel more moisturized and smoother. Love the woodsy, earthy smell of the product. Also has been helping with surface wrinkles on my neck and face. Looking forward to seeing how it does in the future!"

    — Nancy S. (5/5)

    Pricey but worth it

    "I have never used a serum that produces results as quickly as this one. I love the “spicy” feeling, but I love the glowing skin even more. It improves hydration, completely removes texture, and just makes my skin so smooth."

    — Krista C. (5/5)

    I love Herbal face food!!

    "I used this serum maybe 4 years ago but couldn’t afford it for awhile, I am so glad I was able to purchase it again! This serum is so good. The way it makes my skin glow, clears it up, & makes it look like it’s brought back to life- it’s amazing. I love how organic it is- & how they don’t use water as their base, they use aloe Vera. I really don’t think there’s any skincare that can compare to it. I can’t wait to see how much more it transforms my skin."

    — Ashley M. (5/5)

    Love this!

    "As I’ve said in my review of the cleanser, I have highly sensitive skin, and this product does wonders for my face too! Since I’m sensitive, it has been nice to have an anti-aging product that isn’t so strong, and this moisturizes my skin well without needing more. The tingle takes some getting used to (feels like I’ve rubbed a jalapeño on my face sometimes), but it goes away quickly."

    — Katie S. (5/5)

    Incredible results

    "I have been amazed by the incredible results received in such a short amount of time. I purchased after hearing about and seeing Emily Fauver’s experience. I have much less redness already, my skin feels and looks better than ever, and my dark spots are minimizing also. I’ll never use another product again. It really is THAT good."

    — Chandi L. (5/5)

    "I have loved everything about this product so far! These products make your face feel very soft and there’s a noticeable difference in appearance"

    — Heather (5/5)

    Tingly but haven't noticed difference in skin yet

    "I can definitely feel the effects when I put this on! It feels spicy or tingly as others have explained. I have only been using it for a couple weeks and did not notice an immediate difference in my skin with this product like I did with the soap, but am going to keep using it consistently. If I had to choose one product, it would be the soap over this serum hands down."

    — Leah W. (3/5)

    Wow! Not what I expected, but in a good way!!

    "This is such a nice addition to the nighttime routine! I use the cleanser and the serum I and my face feels so revitalized EVERYTIME! If I exfoliate beforehand the serum can feel “spicy”. A hot sensation type of feeling that goes away after a moment. I sadly didn’t take any before pictures so compare my skin from before using HFF, but I can tell that I look more refreshed and alive!"

    — Allie (5/5)

    Good for Sensitive Skin

    "I have sensitive skin and my skin has no problem with it. Works well and dries quickly so I can use the other products.."

    — Megan G. (5/5)

    Q&A